OUR STORY

In 1946 Handcraft, a family company, had its humble beginnings as our founder went door to door selling men¹s handkerchiefs. Focus on quality and creativity in packaging helped Handcraft grow and become an important player in what was once a staple in everyone¹s household.

 

As times changed, Handcraft evolved and continued to grow. In the late 90¹s we began making children¹s underwear with the trust of a small number of licensors.  We undertook the task of producing the best quality underwear featuring the nation¹s favorite characters. Our attention to detail, packaging and innovation ensured Handcraft would stand out as the industry leader.

 

Our business has gone from strength to strength and today, we hold the rights to over 70 properties and our range of products continues to grow and evolve with the demands of our target market, and supplying to top retailers internationally.  Both retailers and licensors recognize that we hold the highest standards from concept to design and production so that only the finest quality garments get to the stores. With that we have built partnerships that will last a lifetime.

 

Our aim at Handcraft is to continue to focus on the needs of children and provide them with products that not only are a milestone in the development of a child, but is also something that brings comfort, performance, and fun to everyday moments.

 

Well into our 3rd generation, we still uphold the same traditions that we were built upon, and that has become our mission statement today: ³Provide the customer with quality, creativity and service while providing them with comfort, performance, and fun in everyday moments.² Our aim at Handcraft is to continue to focus on the needs of children and provide them with products that not only are a milestone in their development but also a source of joy and pride.

 

With offices in New York, New Jersey, Arkansas, Philippines, China and Bangladesh, Handcraft has spread its roots and continues to push the core values of the mission statement. We operate our worldwide facilities in compliance with all applicable environmental laws and regulations. We look to design products, processes, equipment and packaging that are environmentally friendly and economically viable. In addition we encourage our employees to help support the local community. We provide funding to many charities, donate food and toys when needed, and of course provide underwear to those less fortunate.